FirstCut Media is an animal entertainment company built around one thing: making animal content people actually want to watch. We generate roughly 300 million views a month, and we make decisions based on real audience behavior and data.
People spend hours scrolling every day, and most of what they see leaves them overstimulated and comparing themselves to everyone else. By the time they put their phone down, they feel tired and worse than before.
FirstCut Media exists to be the opposite: a positive corner of the internet where people can go to laugh, feel a moment of joy, and find real relief. Animals are at the heart of everything we make.
To become the number one animal entertainment company in the world by making the internet a more positive place.
To make the best animal content on the internet: videos so good they become the best part of someone's day.
Our culture runs on truth, directness, accountability, and constant improvement. And we have fun doing it.
We take pride in making content that creates genuine impact.
We use feedback, failure, and iteration to get better constantly.
We are open and honest about problems, mistakes, and what is actually happening so issues can be solved quickly.
We take ownership of our work, our mistakes, and our outcomes.
We want a company that is genuinely fun to be part of. People can enjoy the work, be themselves, and still be serious when it matters.
We are building to become the number one animal entertainment company in the world.
Seven principles guide every video we make and every call we take.
We're building the best animal entertainment company in the world, and we're doing it with people who love their craft. If that sounds like you, we want to meet you.